It’s hard to believe that 25 years ago just about this time I was collecting merchandise in my garage in preparation to taking possession of my first shop location in Chester on May 1st, 1990. It has been a wonderful 25 years and I have hundreds of photos taken of the shop over the years. So take a walk with me down M.E.M.O.R.Y. L.A.N.E…
The first home of The Whistling Elk was at 9 Main Street, Chester. I hung a lace ceiling in this shop…it had a really ugly ceiling and the lace really improved it but I still had to cut holes in the lace for the air conditioning vent… It was a small shop just three rooms in 800 square feet. In those early days I remember that we sold a huge amount of silk flowers and vines.
Sadly, I don’t have a lot of pictures of the 9 Main Street Shop – this was before cell phone cameras…gosh I didn’t even have a computer then!! This location had two entire walls of windows…no where to hang anything…hmmm that must have been tough for me!
Here’s a few more shots of The Whistling Elk at 9 Main Street.
Below is a shot taken at a Showhouse that we were invited to participate in – early 90’s. We painted Adirondack chairs for the pool area which was surrounded by a beautiful garden of rhododedrons…the chairs were painted a light blue to reflect the blue of the pool and had beautiful purple rhododendrons painted across the backs. It was a pretty effect!
Two years after I opened The Whistling Elk 44 Main Street became available and I was able to secure that wonderful location. 44 Main Street was about double the size of the 9 Main Street shop. This move entailed moving about 60 feet from the end of Main Street closer to the center of town.
I remember selling an iron canopy bed because someone drove by as we were walking the headboard down the street to the new shop. We were selling a tremendous number of beautiful hand wrought iron beds at the time. The iron beds were probably among the first larger pieces of furniture sold at The Whistling Elk.
Here’s a shot of the front of the 44 Main Street shop. On this particular evening in 2009 we were hosting our Charity Evening.
I remained at 44 Main Street for 21 years – it changed sizes a couple of times over that period going from 1800 to 3000 square feet. During that time we sold oh-so-many furniture lines along with accessories, artwork and mirrors and lighting. Many lines we still sell today. Sadly, some important vendors were lost due to the recession over the last 6 years. We are always adding new lines though so things are never dull at The Whistling Elk!
We have participated in many showhouses over the years…here’s a Showhouse photo taken sometime in the 90’s at a showhouse in Chester. The room was a garden room..I think it was called “Holiday in Paradise”…as I recall the event was in December.
I used a mop and a bucket of watered down green paint to swab the walls of this room…I was going for a watered silk look. The walls had cracks all over and I didn’t want to repair them so I used a feather to enhance and make them look like cracked marble. This was my second showhouse but it was the first time I did a whole room.
I regret that I have no pictures of the beautiful showhouse that I did with Patty Fastook a few years later called Brookwood…in Montclair. It was a spectacular room but somehow I lost the disk that housed the photos…*sigh*
Here are some shots of some of the beautiful merchandise that flowed through the shop over the last 25 years….
and by contrast here is the bedroom at 50 Main Street Today!
Below…our custom cabinetry model….a beautiful bookcase over cabinets with slider to hide the TV…we moved this piece from 44 Main Street and had it re-built into the 50 Main Street shop.
We had a lot of room at the 44 Main Street location so we had up to 9 sofas on the shop floor all the time…this is a beautiful Hancock and Moore sofa…and it looks beautiful in front the model of our custom cabinetry. We still carry Hancock and Moore and Caracole sofas today although it is definitely harder to display them! We are still creating beautiful custom bookcases and furniture for our customers today also.
Ah! and PARIS…who could forget our fabulous shopping trip to Paris and Les Puces de St. Ouen….we brought back so many beautiful pieces for the shop!
I still dream about all the beautiful items we had to leave behind at the Paris Flea Markets because there just wasn’t a container large enough (or a wallet for that matter) to bring them all back to the shop…
Then a little more than 2 years ago we moved again! This time the move was about 20 feet into the building right next to our old location at 44 Main Street.
I feel very blessed that I still see customers today at the 50 Main Street location who started shopping The Whistling Elk at the 9 Main Street store 25 years ago!!
Wow, that amazes me and I am so appreciative for the support of the community and also the whole state…and beyond! Customers come from all over New Jersey as well as from New York, Pennsylvania and as far as California & Europe! It even seems when people move they don’t forget you – they stop by and shop when they are back visiting…even when they have left the country!
Here are some shots of the 50 Main Street Location of The Whistling Elk…and I am not moving again!
You will still find lots and lots of amazing home accessories at the 50 Main Street shop!
We still carry sofas….the Caracole line is one of our favorites with great quality and fair prices – although we don’t always have room on the shop floor for one. This was one that we did squeeze in!
Over the years many merchandise lines have come and gone. There are some some products that we have carried for a very long time. Like Kennebunk Weavers (our famous throw blankets) – 25 years! and Mark Roberts Fairies – 20 years and Lampe Berger – 17 years! We still love them today!
Our Paint Couture!™ line of furniture and cabinet paints and glazes is new for us…and have been a wonderful addition to The Whistling Elk along with our Paint Workshops. Painted furniture though is something that has always graced the shop floor at The Whistling Elk…we were painting back in the 90’s when we opened!
I am also humbled by the 2007 Award the shop received – “one of 50 Stellar Stores – Nationwide from Home Accents Today Magazine. That was an honor I never saw coming but it was sweet. Here’s the link 50 Stellar Stores Nationwide in 2007 – Here’s a little bit about that from the press release at the time…
“CHESTER SHOP NAMED ONE OF TOP 50 RETAIL STORES
Chester, New Jersey – The Whistling Elk has been named one of Home Accents Today’s “50 Retail Stars” by editors of the premier trade magazine for the home accents industry. The Retail Stars List recognizes enterprising home accents retailers who are experiencing success in their respective markets with innovative strategies and creative merchandising while maintaining a strong presence in their communities.”
Very cool for The Whistling Elk!! One of my prouder moments!!
One thing is for sure…you will always find casual elegance at The Whistling Elk – It is interesting to me that in all this time I have never really changed my focus which was to provide “…distinctively different home furnishings and accessories…with an elegant European flair.”
Expect More of the Same Going Forward